Meta, the parent company that owns Instagram and Facebook, has announced that users of both platforms will now be able to get a verified account for around $12. Getting a verified account from Meta will cost $11.99 (£9.96) a month on the web, while Apple iPhone users will have to pay $14.99.
This facility will be available in Australia and New Zealand from this week.Mark Zuckerberg, Metta's chief executive, said the move would improve security and authentication on social media apps. The move comes after Twitter owner Elon Musk launched the premium Twitter Blue subscription in November 2022.
Meta's paid subscription service is not yet available for business accounts, but anyone can pay to verify their personal profile. Badges or 'blue ticks' are used as verification tools for high-profile accounts to indicate their authenticity.
Meta said in a post on its website that users who pay a subscription will get a blue badge, increased visibility of their posts (more users will see them), protection from impersonators and easier access to customer service. will provide The company told the BBC that the change will not affect pre-verified accounts, but says it will increase visibility for some smaller users who become verified thanks to the payment feature.
Allowing paying users access to BlueTick has been problematic for other social media platforms. Twitter's paid-for-verification feature was halted last November after users began paying blue ticks to impersonate big brands and celebrities. Meta said Instagram and Facebook usernames must match a government-issued ID for verification, and users must have a profile picture that shows their face.
Other websites such as YouTube, Reddit, and Discord also use a subscription-based model. Meta has not yet specified when the feature will be rolled out to other countries, although Zuckerberg said in a post that it would be "soon."
In November, the company announced 11,000 job cuts as a result of overinvestment during Covid. At that time, Zuckerberg said that due to the popularity of Meta during the Covid, he had predicted an increase in the development of Meta, but this was not possible. He wrote, "Many people predicted that the popularity of Meta would continue to grow, I had the same idea, so I decided to significantly increase my investment." He said the revenue fell well short of expectations due to "macroeconomic slowdown" and "increased competition". Mark further said that 'I did not understand properly and I take responsibility for it.'
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Thanks for reading: Now Instagram and Facebook users can also get 'Blue Tick' for $12, Sorry, my English is bad:)